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Czech Inventiveness Just Officially Hit The Streets Of Saudi Arabia
Riyadh lit up bright green as Škoda, the third best-selling car brand in Europe, officially arrived in the Kingdom.
With more than 130 years of heritage behind it, the Czech automotive brand brings together quality, innovation, and clever mobility. It’s a blend that feels perfectly aligned with Saudi Arabia’s young, smart, and future-focused audience.
They’re taking over
From a high-energy debut at the Riyadh Motor Show to a full-scale takeover of Riyadh Boulevard, Škoda’s arrival made an instant statement: Czech engineering has officially found a new home in Saudi Arabia.
The brand’s entry into the Kingdom is powered by a partnership with SAMACO Motors, a long-established name in the Saudi automotive landscape and a representative of Volkswagen Group brands for decades. As the latest addition to SAMACO’s portfolio, Škoda brings its Simply Clever engineering to Saudi drivers, further strengthening the Group’s presence across the market.
The Boulevard takeover was only the beginning. Škoda is officially on the move, bringing a spirit of exploration to roads across the Kingdom.
The lineup is officially here, and there’s something for everyone!
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With its arrival in the Kingdom, Škoda brings its range that has been designed with real lifestyles in mind.
For weekend road trips and everyday versatility, the Kodiaq and Karoq deliver space, comfort, and confidence. The Kushaq offers a compact SUV option built for city living, while the Octavia and Octavia RS bring an iconic sedan experience, with the RS turning up the performance for those who enjoy a more spirited drive. For drivers seeking premium comfort and generous space, Škoda’s flagship sedan, the all-new Superb, has now arrived in the Kingdom—offering an exceptional choice not only for discerning private customers, but also as a sophisticated and reliable premium fleet solution.
Visit Škoda pop-up stores or the Jeddah showroom during the soft opening period to explore the entire model range.
It’s the perfect time to level up your drive
If you were waiting for a sign to upgrade, this is it. Škoda brings European quality, inventiveness, and smart mobility, tailored to match the spirit of a bold, progressive Saudi nation.
Whether you’re a weekend adventurer, a busy parent, or a tech-savvy professional, Škoda focuses on delivering more than you expect from every journey. Think strong value for money, smart design, and functional technology that make an ideal partner for everyday exploration.
What’s more? All Škoda models come with 5-star safety rating, a standard above all competitors.
It’s time to check them out in person
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Where can you test these models? Škoda is backing its Saudi debut with a strong on-ground presence. State-of-the-art, digitally advanced showrooms are opening across major cities, with a brand-new showroom already launched in Jeddah and another scheduled to open in Al Khobar in the coming days.
If you don’t want to wait, you can already explore the range at one of ten Škoda pop-up stores at Al Saleh Cars Trader in Riyadh and Jeddah, and experience those Simply Clever details up close.
Riyadh is also set to welcome something special. A major flagship showroom is planned for the capital in first half of 2026, and until then, you can expect to see Škoda popping up at Riyadh Season events along the way.
Škoda is bringing the future into these showrooms
Inside Škoda showrooms, the experience is fully digital. Video walls, interactive touch tables, and smart information stands make choosing your next car genuinely enjoyable. Add SAMACO’s world-class after-sales service, and the ownership journey feels just as considered as the drive itself.
Your car-shopping journey is getting an upgrade – as Škoda welcomes you to the modern and cosy showroom spaces and lifestyle setting that bring you the feeling of the comfort of your living room. You can also enjoy the Škoda café, where you can grab a coffee and relax.
Be part of the Škoda community
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More than just another car brand, Škoda is loved globally for focusing on what truly matters to drivers, designing cars around real customer needs. Beyond the road, the brand carries a long-standing passion for sport and exploration. With over two decades of sponsorship of the Tour de France and active support for cycling communities of all ages, the Saudi nation can look forward to cycling and community events by Škoda catering to all ages.
With deep rally heritage and more than 125 years of Škoda motorsport history, Saudi audiences can also look forward to strong ties to rally events around the Kingdom.
Škoda’s arrival feels like a natural fit for a Kingdom, driven by performance, adventure, and discovery. For 130 years, The Czech brand has continuously evolved, combining a strong customer focus with a commitment to quality, safety, and efficiency.
By consistently offering something extra, the brand has grown from a Czech market leader into a globally competitive automaker. In 2025, Škoda has become the 3rd best-selling car brand in Europe, and now bringing its inventiveness to the biggest market of the Middle East, with models tailored to the driving preferences and lifestyles of Saudi customers.
Let’s explore!
For more information, please visit www.skoda-ksa.com or call 800-1180099
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