Just when you thought Thursdays couldn’t be more interesting, the popular local home and electronics store EDDY drops shade on Instagram, and suddenly everything makes sense again.

Following a HUGE advertisement from the brands eXtra and Noon, EDDY decided to release its own ‘tower’ ad on Thursday that was a pretty cheeky retort.

It all started when eXtra released a video of its latest promotional offer

EXTRA announced a collaboration with the regional online retailer Noon on Monday with a mega sale of up to 50% until November 7.

In the video, a breathtaking display of the brands’ collab was displayed to thousands of residents at the world’s tallest tower, the Burj Khalifa.

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Three days later, EDDY released an Instagram story showcasing their recent display ad…

On Thursday, the EDDY Home and Electronics store took it upon themselves to IG story a response to the campaign previously released by Noon and eXtra, saying…

“Our partnership with you is longer than any tower…”

EDDY was referring to its ‘partnership with the Saudi people’ and marketed their INSAAANE sales of up to 70% off on products.

Popular social media figure, Adwa Al Dakheel, lauding the marketing competitions going on between companies.

Using her Twitter account, Al-Dakheel shared a video she took of the advertisement EDDY posted saying “Saudi company announces its partnership with the Saudi people to provide the largest discounts .. Oh the beauty of marketing competitions between companies.”

Cheeky one, EDDY

Wonder how Extra will respond

Hmmm…