In an interview with Freakonomics, Indra Nooyi, CEO of PepsiCo said that they’re looking to launch snacks that are women-friendly. Yep, but before you get super shocked, she had more to say… 

Nooyi mentioned that women would usually love to ‘lick their fingers and put Doritos chip crumbs into their mouths,’ most of them don’t like too crunch on snacks loudly or eat the “little broken pieces and flavor into their mouth.” Therefore, a solution was to create snacks for women that can be designed and packaged differently to tailor those common issues. Hours after, the interview went viral and Twitter caught on with the #LadyDorito hashtag. 

A lot of women (even men) actually found this ridiculous 

With most saying we’ve come too far to fall back into this type of sexism.. 

I think the most shocking part of the Lady Doritos announcement is finding out the CEO is a woman.

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— Marcella Arguello (@marcellacomedy) February 6, 2018

in addition to Lady Doritos, Doritos plans to make Alpha Male Doritos, which will be just shards of broken glass

— Born Miserable (@bornmiserable) February 5, 2018

Lady Doritos sums up sexism in one chemically-flavored, chewy package.

Women are not to be heard.

Men can be heard.

Women are not to be messy.

Men can get as messy as they like.

Women are to settle for less.

Men have no need to settle.

— Isa-Lee Wolf (@IsaLeeWolf) February 5, 2018

Others took to the hashtag with sarcasm and humor

I saw Lady Doritos trending and thought “Ah, so Kylie named her baby.”

— Laraine Pennington (@LaraineBaker) February 5, 2018

I’ve heard from my inside snack sources that the new Lady Doritos bags have inspiring slogans pasted on them like “You should smile more!” and “You’ll never get a husband THAT way!”.

— Fran Snarkenton (@KeepMNBlue) February 5, 2018

Others couldn’t even..

i’m still laughing about lady doritos because i don’t know a single woman who doesn’t knock back the crumbs in the bottom of the bag

— justine raymond ???? GDC (@jmarieray) February 5, 2018

This is why more women are needed in the labour market

Lady Doritos is what happens when there aren’t enough women at the table, and the one woman who is there enjoys watching the misogynistic ass who thinks he’s a feminist torch his career with the idea of Lady Doritos.

— Rita (@RitaHis) February 5, 2018

Serious questions were also raised..

Questions I have about the forthcoming lady Doritos:
1. May I request they be salted with the tears of our enemies?
2. Will they be priced to align with the gender pay gap?
3. If a lady is OK with crunching, crumbs and public eating, is she banned from purchasing them?

— Kim Bongiorno (@LetMeStart) February 5, 2018

Oh, the things you see on the internet!

Lady doritos pitch meeting pic.twitter.com/ebkmWGXKhu

— allison ???? (@bisnacksual) February 6, 2018