VAT is here, folks.

And while the purpose of its implementation is to improve the Kingdom’s progress and prosperity and address challenges in the country, people can’t help but not be excited about it (reasonably so).

And, naturally, people have been talking about it on social media

VAT now in effect at the Kingdom of Saudi Arabia.

— Orlando Gotay (@orlandogotay) January 1, 2018

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Companies put up reminders

In line with the application of the Value Added Tax Law (VAT) and regulations, kindly be informed that starting from 01/01/2018, a 5% tax charge will be levied on Integrated Telecom Company’s services. For more information, please visit https://t.co/SSgVFZkkED

— الاتصالات المتكاملة (@ITCSaudiArabia) January 1, 2018

That is a receipt for the books

Paid my first #Saudi #VAT ???? 1 st Jan 2018 pic.twitter.com/MKvUxaRghy

— Muhammad Imran Khan (@imransuperkhan) January 1, 2018

So Amazon has started charging VAT on shipments to Saudi. How exciting.

— Turki AlBallaa (@TurkiAlBallaa) January 1, 2018

And of course there were memes

VAT New Year in Saudi pic.twitter.com/fojqJScqLz

— Sohaib Sandhu (@fooltameez) January 1, 2018

Saudi Arabia steps into a new era with VAT https://t.co/UeTL6D8sMo pic.twitter.com/ZOPkGmYfQU

— Riyadh Vision (@RiyadhVision) January 1, 2018