Hyundai’s Blue Mirror Mystery Finally Revealed!

For weeks, Saudis were scratching their heads (and snapping selfies) at the sudden appearance of bright blue-bracketed mirrors popping up in city streets, malls, and hangout spots across the Kingdom.

From Riyadh to Jeddah, from Abha to the Eastern Province, the mysterious mirrors had everyone wondering: who’s behind this?

Well, the big reveal is here!!!

Hyundai has officially stepped forward as the mastermind, tying it all to the launch of its bold new brand movement: “Driven by [YOU]”.

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The concept was simple but brilliant. By placing mirrors in unexpected places, whether on bustling roadsides or at cultural landmarks, Hyundai invited people to literally see themselves at the center of progress.

And Saudis did just that….

Thousands shared their reflections online, sparking a viral wave of photos, memes, and heartfelt reactions about identity, pride, and the future.

But this wasn’t just a clever stunt. “Driven by [YOU]” mirrors Hyundai’s global vision of Progress for Humanity while celebrating Saudi Arabia’s own people-powered journey of transformation. It’s a campaign that didn’t just grab attention, it created a conversation about who’s driving the Kingdom forward: its people.

In other words, the mirrors didn’t just reflect faces…they reflected a nation in motion.

ABSOLUTELY ICONIC!