Pizza Hut received backlash on Sunday for a tweet that ‘made a mockery out of people who stutter’ people found insensitive. The ad, posted on the same day as International Stuttering Awareness Day, promoted their pizzas and tweeted out repeated letters to make it look like the person reading is someone who stutters. 

The tweet immediately received angry reactions from netizens for the company

Reactions spurted out of people who stutter themselves, saying the tweet was disrespectful and offensive. Others even demanded to boycott Pizza Hut for it. 

The food chain quickly removed the post following the Saudi Ministry of Commerce and Investment’s demands to take measures against the tweet 

And they apologised for the “irresponsible” tweet, adding that they intend to take necessary measures against whoever was responsible for the mistake. 

The hashtag #I_boycott_pizzahut was a trending topic in Saudi Arabia too, launched by Saudis to boycott the chain. 

الاعلان مخالف وسيتم استدعاء الشركة واتخاذ الاجراءات النظامية اللازمة. pic.twitter.com/xbblw9RZpe

— وزارة التجارة والاستثمار (@SaudiMCI) October 22, 2017