Saudi Arabia’s tourism scene is officially on the rise, and it’s making waves globally!

During the Sports Investment Forum in Riyadh, Princess Haifa bint Mohammed Al-Saud shared some exciting news: tourism license applications in the Kingdom have nearly quadrupled!

What’s driving this rapid rise?

Princess Haifa explained that the 2034 FIFA World Cup win has played a major role, but it’s also a reflection of Saudi Arabia’s growing popularity as a global tourism hotspot.

With major investments in sports and hospitality infrastructure, the Kingdom is truly embracing the power of tourism to boost its economy and global standing.

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But the best part? It’s not just sports fans getting on board

Tourists are coming from over 160 countries, a huge jump from just 70 in 2018.

Whether they’re here for the thrill of sporting events or the beauty of Saudi’s landscapes, the Kingdom is buzzing with excitement from every corner of the globe.

With the tourism industry on fire, Saudi Arabia is not just shaping the future of sports tourism, it’s transforming the way the world sees travel in the region

And this is just the beginning. The Kingdom’s investments are set to generate millions in revenue and create thousands of jobs, making it the ultimate destination for future explorers!