Salam Telecom #YestoPossible: Gen Z’s New Digital Playground

Salam Telecom #YestoPossible: Gen Z’s New Digital Playground

Saudi Arabia’s digital world just got a major upgrade! Salam Telecom is flipping the script on traditional telecoms with its bold new campaign, #YestoPossible, designed for Gen Z. If you thought telecoms were just about calling and texting, think again—Salam is turning connectivity into a full-on lifestyle experience.

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Salam Telecom #YestoPossible: Gen Z’s New Digital Playground

Gen Z is the game-changer

With nearly 63% of Saudis under 30, Gen Z is the heartbeat of the Kingdom’s digital life. These digital natives spend over seven hours online daily, streaming Netflix, Shahid, Spotify, and Anghami, gaming, creating content, and connecting with friends. They don’t just consume content—they live it. Salam is right there with them, offering plans like Solo, Super Flex, Gamers Pack, and Streamers Pack, giving real freedom to switch between streaming, scrolling, gaming, and connecting with friends.

What Salam’s Chief Consumer Officer, Amr El Dessouky, says:

“Gen Z wants connectivity that moves with them and adapts to their lives. #YestoPossible blends innovation, personalisation, and lifestyle-driven services so they can live life without limits.”

And he’s not kidding. Salam’s mobile app and website let users customise services, explore add-ons, and manage plans effortlessly. High-speed internet, flexible mobile packages, and gaming bundles are just a few taps away, delivered straight to your door.

Salam Telecom #YestoPossible: Gen Z’s New Digital Playground

Salam steps into daily life

Salam isn’t stopping at connectivity. The company is embedding itself into how Saudi youth live and express themselves online. The latest launch, “Fly With Salam”, celebrates travel, rewards, and digital freedom—showing that Salam is more than a telecom brand; it’s a lifestyle companion for the Kingdom’s young, creative, hyper-connected generation.

Recognized as Saudi Arabia’s fastest internet provider!

Salam came into the rebrand with a strong foundation. Recognised by Ookla as the fastest internet provider in Saudi Arabia and offering the best gaming experience, Salam is also among the fastest-growing telecom operators globally. With 36% of households connected to high-speed internet and 5G adoption rising, Salam is right at the centre of Saudi Arabia’s digital transformation—making the impossible, possible.

Plans designed for real life

Salam studied Gen Z behaviour closely and built products giving users real control. Solo and Super Flex let people switch effortlessly between streaming, studying, scrolling, hanging out, and creating content. Gamers Pack and Streamers Pack cater to those immersed in gaming and content creation. “Live your design” isn’t just a tagline—it’s at the heart of everything Salam is building.

Fly With Salam: the first step

The “Fly With Salam” campaign is a celebration of the brand’s new identity. More than just a promo, it’s youthful, exciting, travel-driven, and community-focused. Gen Z’s love of adventure is reflected here, with 54% having travelled domestically in the past six months. The campaign runs until January 25 and is already one of the season’s most talked-about activations.

Salam at the heart of Saudi’s digital future

With mobile data revenue expected to reach USD 17.3 billion by 2028 and gaming on the rise, Salam wants to be the most relevant, youth-focused digital brand in Saudi Arabia. This rebrand isn’t just a new look—it’s a new conversation. Salam is creating a flexible, dynamic, and expressive digital playground where Gen Z can live, create, and explore without limits.

Ready to live your design? Say #YestoPossible