{"id":2581,"date":"2018-11-19T13:12:26","date_gmt":"2018-11-19T13:12:26","guid":{"rendered":""},"modified":"2018-11-19T13:12:26","modified_gmt":"2018-11-19T13:12:26","slug":"opinion-why-we-need-to-start-supporting-influencers-who-actually-influence","status":"publish","type":"post","link":"https:\/\/lovin.co\/riyadh\/en\/opinion\/opinion-why-we-need-to-start-supporting-influencers-who-actually-influence\/","title":{"rendered":"There Are Both Good And Bad Influencers But We Need To Support The Ones Who Get It Right"},"content":{"rendered":"
I don’t know about you but scrolling through Instagram now seems like a pretty arduous battle with marketers and brands, often carried out by aesthetically attractive individuals who seem to have the grasp on the functions of a mobile phone but not so much about inspiring or setting a narrative.<\/p>\n
And that’s where the problem is with all this ‘social media influencer’ stuff lately. A lot of Instagram bios are filled with a defining statement, a niche, but not all those associated really have a lot to say.<\/p>\n
Before we even try to define the very basis of what makes someone on social media an ‘influencer’, let’s first dissect the word’s meaning, minus the ‘social media’ aspect.<\/p>\n
To influence is ‘to have the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.” Or at least that’s what the dictionary says.<\/p>\n
Nowadays though, the term’s definitions has taken a 360, albeit a social media influencer’s content may be susceptible to bring an effect on a character of its influencees but not always in a good way.<\/p>\n