{"id":2581,"date":"2018-11-19T13:12:26","date_gmt":"2018-11-19T13:12:26","guid":{"rendered":""},"modified":"2018-11-19T13:12:26","modified_gmt":"2018-11-19T13:12:26","slug":"opinion-why-we-need-to-start-supporting-influencers-who-actually-influence","status":"publish","type":"post","link":"https:\/\/lovin.co\/riyadh\/en\/opinion\/opinion-why-we-need-to-start-supporting-influencers-who-actually-influence\/","title":{"rendered":"There Are Both Good And Bad Influencers But We Need To Support The Ones Who Get It Right"},"content":{"rendered":"
\n
<\/div>\n<\/div>\n

I don’t know about you but scrolling through Instagram now seems like a pretty arduous battle with marketers and brands, often carried out by aesthetically attractive individuals who seem to have the grasp on the functions of a mobile phone but not so much about inspiring or setting a narrative.<\/p>\n

And that’s where the problem is with all this ‘social media influencer’ stuff lately. A lot of Instagram bios are filled with a defining statement, a niche, but not all those associated really have a lot to say.<\/p>\n

What is an influencer?<\/h4>\n

Before we even try to define the very basis of what makes someone on social media an ‘influencer’, let’s first dissect the word’s meaning, minus the ‘social media’ aspect.<\/p>\n

To influence is ‘to have the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.” Or at least that’s what the dictionary says.<\/p>\n

Nowadays though, the term’s definitions has taken a 360, albeit a social media influencer’s content may be susceptible to bring an effect on a character of its influencees but not always in a good way.<\/p>\n

\n
\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

<\/a><\/p>\n

Creator @archiehamiltonracing going places in style ???? #influencer<\/a><\/p>\n

A post shared by Influencer<\/a> (@influencer) on

A lot of the influencers we see today aren’t really as ‘influential’<\/h4>\n

Perhaps I’m a little sceptical, but when I look through most influencer accounts, a lot of the ones who refer to themselves as an ‘influencer’ seem to have a skewed notion as to what the term entails.<\/p>\n

Let’s just cut things clear, posting photos of luxury cars, the traveling selfies taken in Europe or talking about how swimmingly a clothing brand has changed a person’s life does not make them someone influential.<\/p>\n

All this does is it feeds the minds of the fragile, those who are self-conscious into thinking their realities are less admirable or ‘adventurous’ as that influencer in Maldives scuba diving after being flown out by the resort in exchange for a couple of posts.<\/p>\n

Social media itself has been a debatable subject when related to it being a relevant effect from some millennials anxiety and\/or depression. And honestly, it might not be too far from the truth.<\/p>\n

I know when I enter my phone’s password, log onto Instagram and scroll through my carefully curated ‘following’ list, I still can’t evade the senseless uploads of some of the region’s most-followed individuals.<\/p>\n

Don’t get me wrong, I don’t have a problem with those who cater to their niche, may it be fashion or sports, as long as someway somehow they’re spreading a message for their communities or teaching their followers something. Anything.<\/p>\n

But if you’re just posting to showcase new lip fillers, the new car daddy bought you and the lunch you had at the Four Seasons- you’re doing nobody any influencing.<\/p>\n

As far as I know, you’re just sharing photos of yourself on a platform that was designed for just that.<\/p>\n

Online motivational speaker got this one right when he released a vide below, discussing the same.<\/em><\/p>\n

\n
<\/div>\n<\/div>\n
\n