{"id":34668,"date":"2022-02-11T12:59:55","date_gmt":"2022-02-11T09:59:55","guid":{"rendered":"https:\/\/lovin.co\/riyadh\/en\/?p=34668"},"modified":"2022-02-11T17:29:28","modified_gmt":"2022-02-11T14:29:28","slug":"local-hip-hop-artists-are-finally-getting-recognition-thanks-to-one-campaign","status":"publish","type":"post","link":"https:\/\/lovin.co\/riyadh\/en\/sponsored\/local-hip-hop-artists-are-finally-getting-recognition-thanks-to-one-campaign\/","title":{"rendered":"Local Hip-Hop Artists Are Finally Getting Recognition Thanks To One Campaign"},"content":{"rendered":"
It can take a full-on talent show to highlight hidden gems in the Middle East but sometimes it takes one person, or rather, one company to dig out the talent in a region.<\/p>\n
Enter Reckitt-owned Durex.<\/p>\n
Artists! This is your chance to be discovered.<\/p>\n
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Tasjeelat Durex or \u2018records\u2019 in English, is a campaign that aims to provide a platform for regional artists who are part of the Arabic hip-hop movement. The genre has been rapidly growing and gaining popularity in the region. It amassed such an incredible following and often uses the lyrics to fight stereotypes, embrace individuality and celebrate freedom.<\/p>\n
The first artist that\u2019ll be featured is The Synaptik<\/a>, who is known for his raw and gritty lyrics, and don\u2019t even get us started on the visuals. Slow Moe<\/a> is the second, hailed as one of the first Saudi hip-hop artists who quickly rose to fame for his distinct style and relatable lyrics. Both artists give a voice to youth. But Tasjeelat Durex is still searching for more Arab hip-hop artists that have not been discovered yet.<\/p>\n This is going to take the Middle East music scene by storm!<\/p>\nWatch those up-coming stars exclusively at live performances, along with in-depth interviews.<\/h2>\n
<\/p>\n
Check out the full “Tasjeelat Durex” playlist<\/h2>\n