{"id":48838,"date":"2025-07-15T17:42:05","date_gmt":"2025-07-15T14:42:05","guid":{"rendered":"https:\/\/lovin.co\/riyadh\/?p=48838"},"modified":"2025-07-16T10:08:44","modified_gmt":"2025-07-16T07:08:44","slug":"iqos-iluma-i-launches-in-saudi-with-cutting-edge-innovation-for-a-smoke-free-future","status":"publish","type":"post","link":"https:\/\/lovin.co\/riyadh\/en\/latest\/iqos-iluma-i-launches-in-saudi-with-cutting-edge-innovation-for-a-smoke-free-future\/","title":{"rendered":"IQOS ILUMA i Launches In Saudi With Cutting-Edge Innovation For A Smoke-Free Future"},"content":{"rendered":"

The future of smoke-free innovation has arrived in Saudi Arabia with the launch of IQOS ILUMA i, the most advanced device yet in Philip Morris International\u2019s (PMI) portfolio of heated tobacco systems<\/h2>\n

Unveiled on July 8, 2025, this launch marks a major milestone in PMI\u2019s ongoing mission to provide scientifically backed, better alternatives for adult smokers who would otherwise continue smoking.<\/p>\n

\"IQOS<\/p>\n

The new device, which comes in two models \u2014 IQOS ILUMA i PRIME and IQOS ILUMA i \u2014 is now available in the Kingdom, bringing with it a sleek new touchscreen, customizable features like Pause Mode and FlexPuff, and the innovative SMARTCORE INDUCTION SYSTEM\u2122 \u2014 a bladeless design that delivers a clean, seamless experience.<\/p>\n

\"IQOS<\/p>\n

Christian Akiki, Managing Director of Philip Morris KSA Trading Company, emphasized the launch\u2019s alignment with Vision 2030, stating: \u201cWe are accelerating the transition to a smoke-free future in Saudi Arabia by offering smarter alternatives. IQOS ILUMA i is our most advanced product to date, and one that is tailored to evolving consumer needs.\u201d<\/p>\n

Globally, PMI\u2019s smoke-free products now make up over 40% of its revenue, with plans to increase that to two-thirds by 2030<\/h2>\n

\"IQOS<\/p>\n

\u00a0The company believes innovation, paired with regulatory and societal support, can drive a global decline in cigarette use.<\/p>\n

With its arrival in Saudi Arabia, IQOS ILUMA i stands as a key player in reshaping the Kingdom\u2019s tobacco landscape \u2014 prioritizing science, personalization, and sustainability every step of the way.<\/p>\n","protected":false},"excerpt":{"rendered":"The future of smoke-free innovation has arrived in Saudi Arabia with the launch of IQOS ILUMA i, the most advanced device yet in Philip Morris International\u2019s (PMI) portfolio of heated tobacco systems Unveiled on July 8, 2025, this launch marks a major milestone in PMI\u2019s ongoing mission to provide scientifically backed, better alternatives for adult … 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