Both Du and Etisalat changed their names to celebrate commemoration day.

The day is marked annually to commemorate the sacrifice of UAE martyrs who died giving their lives to the UAE. 

This weekend also marks National Day weekend and the birthday of Prophet Mohammad (PBUH).

Check your phone now…

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Lots of people have noticed

Love that the iPhone X truncates carrier name = @etisalat can no longer inject subversive marketing on to my device.

I can live with “30NOV” ???? pic.twitter.com/YgTMHzml8d

— Omar Kassim ????????‍???? (@okassim) November 28, 2017

Folks! Don’t get confused about this! This is for Martyrs Day commemoration. #30Nov #28Nov #UAE #The_UAE_Remembers #Dubai #Sharjah #AbuDhabi #etisalat @etisalat pic.twitter.com/u0EdGffrjP

— Akira Yuki (@AkiraYukiUAE) November 28, 2017

The date is not a happy one for everyone

Thank you etisalat for reminding me when my essay is due ???????????????????????? pic.twitter.com/v2tJR1Gyj7

— J O A N N (@joannjsph) November 28, 2017

Wonder if Virgin Mobile and Swyp will follow suit…