A UAE Airline Was Quick To Respond To Chrissy Teigen’s Tweet With Some Subtle Marketing

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One thing’s for sure, whoever’s on the Etihad Airways marketing team is out here doing the most.

Etihad’s official Twitter account ensured a quick response to Hollywood model Chrissy Teigen’s tweet about wanting to work in hospitality this week.

The social media platform Twitter is many things, a place to vent out one’s frustrations, use as a ‘trusted’ news source, gain insight from individualist perspectives, rarely, a place for a brand to self-promote.

On April 27, Chrissy Teigen tweeted asking about getting into hospitality school

To which the Abu-Dhabi based airline quickly responded:

“Time for your dreams to take flight, Chrissy. Why not join us here in Abu Dhabi and train with our crew? Service, sun, and a side of Saadiyat. First-class hospitality right here. No pun intended.”

Keyword used: hospitality, the cheeky response was a great way to promote the airlines’ ethos using one word out of a celebrity’s tweet.

You go, marketing person. 

 

The 35-year-old is an American model, TV personality, and author (and singer John Legend’s wifey) who has said a few good things about another UAE-based airline before

Basically, Teigen is no stranger to the UAE’s hospitality and services sector, previously clapping for a 28-hour stay in an Emirates lounge back in 2019.

We wonder when we’ll see her and hubby make a trip to the UAE

Until then, let’s enjoy one of her iconic GIFs (sure some of us have used this more than once!)

via GIPHY

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