Kick culture and streetwear is king right now and the brand riding the wave? It’s got to be Reebok.

You’ll remember Reebok growing up, and right now the iconic Vector stamp is EVERYWHERE.

Not JUST because Cardi B is rocking the new Aztreks… everything from the CrossFit® Nano’s, UFC gear, (Khabib is part of the Reebok family!) and let’s not forget the latest collection with Victoria Beckham that’s hitting the store on September 2, 2019.

Everything is flying off the shelves meaning the addition of a new Dubai Mall store is so needed right now.

The new standalone Reebok store in Dubai Mall opened this month and Dubai came through for the opening

Find the Fit Hub 3.0 concept store on the first floor near the ice-rink.

An EXCLUSIVE UFC 242 collab is available in store

Reebok is THE spot for UFC gear with none other than UAE favourite Khabib Nurmagomedov repping the brand. Khabib is the biggest name in the business right now and he’s on his way to Abu Dhabi for the UFC 242 showdown in September. Get UFC ready at Reebok.

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To celebrate, Reebok created an exclusive t-shirt to mark the event

WIN tix to the legendary UFC Fight in Abu Dhabi

Tickets to the UFC 242®: NURMAGOMEDOV V POIRIER on September 7 are SOLD OUT.

UFC fans fear not – ‘coz you might still get a chance to witness what will be a legendary fight! If you purchase a t-shirt from the ‘Reebok UFC Khabib Nurmagomedov’ range, available exclusively from The Dubai Mall and Yas Mall Abu Dhabi Reebok stores, you’re entered into a ticket draw, where you could WIN a seat in the octagon.

The limited Reebok x Khabib collection includes a diverse set of T-shirts featuring the fighter’s name and image; retailing for 125AED.

The second VB Collection is on its way too!

Victoria Beckham has teamed up with Reebok in the past and launched her first collection and now the second line is all set to launch on September 2, 2019, exclusively in the Dubai Mall Reebok store.

The entire collection is inspired by VB’s high energy exercise routines and her journey as a trained dancer. The fabulous apparels include off-the-shoulder-tops, sheer bras and briefs. It also includes stylish footwear and accessory pieces which are definitely going to be a must-have!

A moment of appreciation for the Reebok and Cardi B Aztrek collab

These beautiful trainers are LIFE.

AND fitting to the Reebok philosophy which is all about adopting a fitness lifestyle. A mix of the Classic street-inspired heritage and fitness, and who better than QUEEN Cardi B to rock the look? The iconic Aztrek Doubles are retailing at AED480 at the Dubai Mall store.

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CrossFit® lovers stick with Reebok

Head to any CrossFit gym in Dubai (there are plenty) and you’ll spot the Nano 9 sneakers. These are best-in-class for serious CrossFitters’, thanks to the strong foundation, durable comfort and ultimate stability. The black and white combos were sold-out before the dust settled on the shelves, however, the orange and black pair are equally slick and you can get them at the Dubai Mall store now!

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Above all, the trainer selection in the Dubai Mall is EPIC

Plus, did ya know that LA-based celebrity artist Troy Cole aka Kickasso came to Dubai for the opening and he created the slick Dubai-themed trainers

There are only THREE pairs left and you can see ’em up close in-store.

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The new Reebok store is now open at Dubai Mall