A Dubai TikToker Created GCC Barbies After AI Got It So Wrong

Mayar Ibrahim

Ever since the Barbie movie’s announcement, people hopped on trends to generate AI images of Barbie. These images range from people turning their own images into Barbie or writing prompts into AI websites and applications. Lately, a series of images depicting GCC Barbies surfaced…

Shahad, @khaleejette, posted a video commenting on Buzzfeed’s AI-generated GCC Barbies

In the video, the Kuwaiti TikToker criticised the images posted online because of how culturally incorrect they were. For example, the Qatari and Kuwaiti Barbies are wearing traditional men’s headdresses the Ghitra and Agar. While the Emirati Barbie has Eurocentric features – blonde hair and blue eyes.

Ever since the outrage, Buzzfeed deleted the article containing the GCC Barbies.

Watch her TikTok below:

@khaleejette

#barbie #barbiemovie #buzzfeed #buzzfeedbarbie #aibarbie #gcc #khaleeji #uae #kuwait #qatar #oman #saudi #bahrain #الخليج #عمان #البحرين #قطر #الامارات #السعوديه #باربي #الكويت

♬ original sound – Shahad | Your Fav Housewife

Since Buzzfeed released their version of GCC Barbies, Shahd took it upon herself to share culturally appropriate ones

She posted another video on TikTok sharing her AI-generated images.

@khaleejette Replying to @Lina Abouzaid🔥 #barbie #barbiemovie #buzzfeedbarbie #uae #saudi #watar #kuwait #oman #bahrain #gcc #khaleej #khaleeji #الامارات #البحرين #الكويت #السعوديه #قطر #عمان #باربي #الخليج ♬ original sound – Shahad | Your Fav Housewife

With today’s political and social culture, it is important for companies and creators to be aware of the content they put out, especially with the use of AI

As artificial intelligence continues to advance, there arises a growing concern regarding the cultural accuracy and appropriateness of AI-generated images. With the ability to produce highly realistic and visually appealing visuals, coders train AI algorithms on vast datasets. Meaning they inherit biases and limitations found in the data they train on. This unintended consequence led to the creation of AI-generated images that often exhibit cultural inaccuracies, perpetuating stereotypes, and reinforcing existing cultural biases.

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