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Advertisments in the UAE tend to play it safe, but a new ad for a swanky development in JBR has everyone talking.
Dubai Properties, take a bow…
There’s both a video and a huge billboard on Sheikh Zayed Road and both are absolutely genius.
Two simple pieces of content; they manage to take a dig at other property developers, while keeping an upmarket tone and actually make people laugh.
“1JBR, brought to you by Dubai Properties, is the epitome of refined luxury. With completely uninterrupted views of the sea it is a haven of subtlety and restraint. So if you like gold taps and chandeliers dripping with diamonds this discerning luxury new residence probably isn’t for you.
1JBR. It’s not for everyone”.
A couple of weeks ago I went to Dubai and Abu Dhabi to do this; https://t.co/oXkJoqltCp
— Christien Anholt (@ChristienAnholt) December 7, 2017
Minimum custom amount to enter is AED 2
By donating, you agree to the Privacy Policy and Terms of Service