Advertisments in the UAE tend to play it safe, but a new ad for a swanky development in JBR has everyone talking.

Dubai Properties, take a bow…

There’s both a video and a huge billboard on Sheikh Zayed Road and both are absolutely genius.

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Two simple pieces of content; they manage to take a dig at other property developers, while keeping an upmarket tone and actually make people laugh.

“The funniest ad I’ve ever seen on SZR’

Over three million views

The tag line:

“1JBR, brought to you by Dubai Properties, is the epitome of refined luxury. With completely uninterrupted views of the sea it is a haven of subtlety and restraint. So if you like gold taps and chandeliers dripping with diamonds this discerning luxury new residence probably isn’t for you. 
1JBR. It’s not for everyone”.

The reaction

“The first ad that has made me laugh…”

He sounds like James Bond

An ad that’s not in your face

And here is the beautiful man with the beautiful voice

British Actor, Director and Producer Christien Anholt flew to Dubai for the role

A couple of weeks ago I went to Dubai and Abu Dhabi to do this; https://t.co/oXkJoqltCp

— Christien Anholt (@ChristienAnholt) December 7, 2017