All Eyes On The Dunes: Jetour Is Leading Liwa 2026 In Serious Style

The Liwa International Festival 2026 has officially roared to life and leading the charge is Jetour, announced as the headline automotive sponsor for one of the UAE’s most iconic cultural celebrations!

Set against the breathtaking dunes of Al Dhafra, this 23-day festival is all about heritage, horsepower, and high-energy experiences, and Jetour is front and centre driving the excitement.

In exclusive partnership with Elite Group Holding, Jetour’s presence at Liwa is more than just a sponsorship… it’s a full-scale brand takeover built around adventure, community, and the brand’s signature travel + philosophy

Cue: a gorgeous showroom… in the desert!

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One of the festival’s standout attractions is Jetour’s showroom-style pop-up, where visitors can explore the brand’s full SUV line-up up close. From rugged off-roaders to sleek lifestyle SUVs, the display brings the showroom experience straight to the sands of Liwa.

Models like the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing are all on display, giving festivalgoers a chance to see, feel, and experience Jetour’s innovation in an unforgettable setting

At the heart of Jetour’s activation lies the Jetour VIP Camp,  an elevated desert retreat designed to impress every weekend. Each weekend features a new themed experience, transforming the camp into a cultural hotspot.

From Arabic traditions like Tanoora performances, oud music, falconry, henna art, and Dalla service, to global music DJ fusions and Eastern-inspired showcases featuring Dragon shows, Chinese calligraphy, Bian Lian performances, and tea tastings, the VIP Camp offers something new and exciting every visit.

Add to that a Majlis lounge, outdoor cinema, games, neon installations, sports activities, and a photobooth, and you’ve got one of the festival’s most sought-after hangout spots for families, friends, and adventure lovers alike.

200 Cars. One Community. Pure Power

One of the most unforgettable moments of the festival so far? The Jetour Global Fan Festival, which arrived in true Jetour style  with a convoy of 200 Jetour vehicles rolling into Liwa.

The spectacle wasn’t just about numbers; it was a celebration of community, loyalty, and shared passion for exploration, turning heads and cameras across the festival grounds.

It is also owning the spotlight at Tal Moreeb

As the festival reaches its peak, Jetour also commands attention at Tal Moreeb, with the bold G700 taking centre stage near the grandstand. The activation builds up to a show-stopping New Year’s Eve celebration, complete with live performances and fireworks lighting up the desert sky.

With its headline sponsorship, immersive showroom pop-up, vibrant VIP Camp, and massive fan convoy, Jetour isn’t just attending Liwa International Festival 2026,  it’s shaping the experience.

By blending culture, adventure, and community, Jetour continues to redefine what it means to explore, connect, and travel beyond the ordinary.

Liwa has begun, and with Jetour leading the way, the journey has never looked more exciting!