RTA has been slowly changing the names of a few metro stations. We’ve got Sobha, Centre Point, and Max Fashion.

The newest one on the block is Equiti. The fin-tech firm has been given the naming rights and will be the new name for a metro station for 10 years.

Umm Al Sheif metro station will be rebranded as Equiti metro station for 10 years

Equiti metro station is on the Red Line of the Dubai Metro network

Dubai Marina metro station has been named Sobha, after the luxury developer. And of course, we all know that Al Rashdiya and Al Jaffliya stations have been renamed by Landmark Group to Max Fashion and Centrepoint. The reason for those name changes is so they can double as advertising for the retail brands and create exposure at some of Dubai’s key destinations.

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As for Equiti, the purpose of the name change will be “a rewarding investment opportunity for numerous companies and businesses in the UAE to promote their brands in Dubai, which stands out as a unique front for a variety of megacorps and a grand platform for major financial and business firms.”

Do you remember when Al Fahidi was named Sharaf DG, First Abu Dhabi Bank became Umm Al Sheif, Noor Bank became Al Safa? It’s been a long time. Do you also happen to remember when Damac station was renamed Dubai Marina and Nakheel became Al Khail? These changes have all been made by February 2021.

There’s no doubt that changing the names of the metro stations can cause some confusion for commuters but it’s also a great way for investors to showcase their brand.