In this modernized and smart city, we’ve normalized showing off wealth and opulence to another level. It’s become all about the ‘gram, displaying lavishness, fancy cars and designer wear!

The content that we’ve grown to consume has really helped in normalizing the boastful culture, giving way to ‘sugar daddies’ and ‘sugar babies’, and freeloading in general. These terms have been glorified and turned into attractive attributes so much so that now it’s become a rage of sorts.

Basically, we’ve glorified freeloading. Depending on freebies, gifts and favours to fill up Instagram feeds and display falsehoods of wealth/beauty and success.

An example of this is a recent video, captioned “A Day In The Life Of A Sugar Daddy In Dubai” made by a Dubai resident that garnered more than 2.1 MILLION views within 48 hours

“Getting cash for sugar babies”

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“I fly them to Burj Al Arab”

“They order as much shisha and food as they want”

“I buy them a G-wagon each”

@itsimfarhan

Day in the life of a ✨sugar daddy✨ in Dubai 😂 sugardaddy #dubai #fyp #dayinthelife #comedy #joke

♬ Sugar Daddy – Qveen Herby

Comments flooded in of users asking where they can “send in their applications” to be living this ‘sugar baby’ life…

Meanwhile…

Today On The Show: A Debate About Unpaid Internships / Earth Hour / Movie Guy Chai Is In Studio! https://t.co/aQRAq979dp

— Lovin Dubai | لوڤن دبي (@lovindubai) March 25, 2021

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