There is nothing that Mo Salah can do that won’t break the internet, it seems.

The Egyptian footballer was recently spotted reading the Arabic version of ‘The Subtle Art Of Not Giving A F’

And surely enough, the picture got everyone talking.

Including the author of the book, who sent Mo a shout out.

Much love @MoSalah. Enjoy. pic.twitter.com/qJ0mgeGOQz

Recommended

Leicester City Rejects Saudi Club’s £12 Million Offer For Ahmed MusaSaudi Arabia’s Arabsat Demands Apology From FIFA Over BeoutQ RowThe Saudi Connection Of The Coach That Led Croatia To The World Cup Final

— Mark Manson (@IAmMarkManson) July 5, 2018

And npw the book is now taking over Egyptian twitter

Congratulations you are now famous in the Arab world becoz of The Egyptian king????????????????

— Nouf Ahmed (@nofar_ahmed) July 5, 2018

Not only Egypt people!!!! I ordered amazon 2a hours ago the original one

— khdra khalid (@khalid_khdra) July 6, 2018

The book was first published in 2016 and was a NYT best seller for over a year.

It has sold millions of copies already and is clearly going to sell a lot more in the Arab world now, thanks to Mo’s unintentional endorsement.