Saudi Arabia’s entertainment sector saw record-breaking growth in 2024, drawing nearly 76.9 million visitors to 423 destinations across the Kingdom, according to the Saudi Vision 2030 Annual Report

 This surge reflects the massive strides the country is making in transforming its entertainment landscape — and the numbers speak volumes.

A major highlight was Riyadh Season, which alone welcomed over 19 million visitors, cementing its place as a cultural phenomenon and regional magnet for fun, creativity, and global talent.

Thousands of job opportunities have been created!

With the General Entertainment Authority (GEA) at the helm, Saudi Arabia’s entertainment boom is more than just fun and games — it’s fueling economic growth, creating thousands of job opportunities, and inviting foreign investment while spotlighting local talent and SMEs.

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Since its launch, GEA has attracted over 120 million visitors, hosted 100,000+ entertainment nights, and collaborated with 3,700+ companies. The sector is also playing a vital role in enhancing quality of life, encouraging domestic tourism, and giving residents more reasons to stay and spend locally.

With this pace of growth and excitement, the Kingdom is quickly becoming a global destination for entertainment lovers — and 2025 is already off to a thrilling start!