Deadpool 2 has arrived in theaters and has already heat up to full steam this summer season. 

Fans and movie-goers have branded the film a SUPERHIT, some even going so far as to say that it’s better than its predecessor, both in script and style.

Part of the reason for its success is due to some serious legwork that the marketing department has done so far. The team has outdone itself with promotion, and in their bid to pull out all the stops, they have now reached Dubai.

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There was a surprise in store for shoppers at The Dubai Mall when they spotted Deadpool making quite a splash, literally! 

Needless to say, this marketing stunt is PRETTY GENIUS

So much so that even Ryan Reynolds approves!

​People were STOKED to find Deadpool joining the divers at The Dubai Mall

#Deadpool in #DubaiMall #unexpected pic.twitter.com/YhB1ANL7LA

— Rakhesh Sasidharan (@rakheshster) June 1, 2018

Some were in praise of the team behind this gimmick

Great PR for Deadpool in #Dubai Mall… pic.twitter.com/GgojhPtwQ5

— Catboy – Dubai 92 (@Catboy92) June 2, 2018

Kudos to the marketing team

They even wanted the person who thought about this to get a promotion

What did y’all think about this marketing idea? Let us know in the comments below.