A New World Cup Fan Zone In Dubai Has Been Announced And It’s Absolutely Buzzing

Farah Makhlouf

There’s less than a week until the FIFA World Cup Qatar 2022™ commences and fans are feeling that lively energy. Some are travelling to Doha and some are staying put and enjoying the games on the big screen.

There are quite a few Fan Zones in Dubai but this new one is definitely taking the cake.

adidas is opening its very own Fan Zone right here in Dubai and football fans are going to love it

Al Rihla Arena by adidas, housed within the Official BudX FIFA Fan Festival™ Dubai is possibly the most interactive and buzzing Fan Zone in the city

It’s every football lover’s dream with a massive space that welcomes 10,000 fans, live entertainment, games, activities and of course an unrivalled viewing experience. The seafront district in Dubai Harbour has cutting-edge 4D audio technology and enormous screens that will make viewers feel like they’re right there in the stadiums.

It’s never a dull moment at the adidas Al Rihla Arena as fans can meet their favourite legends, have their hair sprayed and face painted, and leave with a customised piece of merchandise. That’s not all, hit artist Kano is set to take the stage as the opening act at the launch of the fanzone on Sunday, November 20!

Win Exclusive Access to adidas Al Rihla Arena Launch party below!


The Fan Zone will be open from November 20 – December 18

The important bits

Tickets are available on Platinumlist!

Tickets start at AED75 (including all-day access to the general area and the matches).

The Official BudX FIFA Fan Festival™, Dubai Harbour opens November 16 – December 18.

Fans must be 21+


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