You’ve got Facebook, you’ve got Instagram, you’ve (maybe) got Snapchat…but what’s next?

That question has just been answered by Instagram, who on Wednesday launched a new app.

Instagram (the photo and video sharing platform which has just surpassed an incredible one BILLION users) launched IGTV.

Recommended

Lovin’ Life With Farhana Bodi: It’s Time To Meet The Real FarhanaJab-Cross-And-Grab Your Tickets For The Awaited Fitness Expo Dubai Active 2024!Dubai Resident Warns of Nanny Recommendations on Facebook

An app that allows users to watch longform videos that last for up to an hour.

IGTV is already available in the App Store and some of the Instagram’s top users are already involved

Huda Kattan, Kris Fade, Shereen Mitwalli, Kim Kardashian, Chris Hemsworth, Beyonce and David Beckham to name a few…

IGTV is built into the Instagram app, it will start playing immediately once you enter IG, and we reckon this will be taking lots of your screen time for the foreseeable future.

Learn more about the app here.

The announcement was made in San Francisco on Wednesday

JUST IN: @Instagram officially announces new long-form video component to the app called “IGTV.” Up to one hour of video will now be available, vertical only. #IGTV pic.twitter.com/V2pTo03wkA

— Brandon (@Launerts) June 20, 2018

Creators will need to adjust to the new vertical dimensions

I’m not sure we can do our show using the dimensions needed for the newly announced InstagramTV or #IGTV pic.twitter.com/qimt9icObV

— Internet Today (@InternetTodayTV) June 20, 2018

But with big names already involved, it shouldn’t take long….

The entire @shots team will have shows launching on #IGTV this week. I’m so proud of our team and the @instagram team!!! My first show is a cooking show!! ????????????

— Lele Pons (@lelepons) June 20, 2018

And some people are already making jokes

I had my TVs set up all wrong this whole time! This is SOOO much better! #IGTV pic.twitter.com/dYEdqJGCql

— JohnSpannos®️ (@vilonious) June 20, 2018