MAC cosmetics has cut ties with beauty influencer Sondos AlQattan, in the wake of her controversial comments, where she disagreed with new law reforms introduced to protect domestic workers in Kuwait.

Following top brands like Max Factor, Shiseido, Chelsea Beautique and more, MAC released a statement distancing itself with AlQattan, who’s previously been named by Forbes as one of the top Arab beauty influencers to follow.

Despite not being the first brand to step up, MAC held no punches with this statement

MAC stated “we currently do not have any partnerships with her and will no longer be working with her on any brand activities,”. The brand distanced itself from the star labelling her “views are her own” and said “we wish to make it clear we do not support the beliefs recently expressed by her”. MAC will continue “to align ourselves with partners that share our core values and in no way tolerate excluding anyone.”

The DMS worked….

Amid the controversy the Kuwaiti influencer released this justification

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People were not convinced, labelling it a ‘lousy apology’

The only thing worse than a lousy apology, is a lousy apology riddled with grammatical errors. #sondosalqattan pic.twitter.com/KMXxT1jaI3

— Asma I. AbdulMalik (@AsmaIMalik) July 24, 2018

Clearly, not all brands are jumping ship

And in last 48 hours, Al Qattan has posted an endorsement for AlJazeera perfumes

The story continues

READ: THE KUWAITI INFLUENCER INCIDENT IS A SAD AND UNFAIR REFLECTION OF HUMAN RIGHTS IN THE REGION