Making its way from the United States straight to the UAE is Sugar Factory with its first international branch in Dubai Festival City.

The brand is famous for its Couture Pops, sweet treats and merchandise. The restaurant also serves classics such as salads, sandwiches, gourmet burgers and pizzas plus a dessert menu to match – waffles, crêpes et al.

These pictures explain why you should be making your way there ASAP!

It is so colourful

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And pretty bling

Cool or what?

Who wouldn’t want to sip on something so pretty?

There’s a bit of drama

Cute!

What’s that swimming in the drink?

Messy but tasty

Nutella goodness

Italian meets American

Portions are large enough to share

Cheat day meal

Dig in!

This is what its US outlets are famous for (hint hint: it might be available in the Dubai one too)

This…

And this…

And THEN this…