As with the release of every new Apple product, there is a big frenzy. The iPhone 7 is notdifferent. It is officially on sale in the UAE from 8am this coming Saturday, 17th September. The Apple store is expecting to be extremely busy with people queuing through the night. 

The hype is building

Want to be the first in the Middle East to get an iPhone 7? Make sure you’re at Apple Store at Mall of the Emirates by 8:00AM this Saturday

— Abbas Ali (@ajaffarali) September 13, 2016

You’ll have to beat this guy

Dubai’s Apple store to begin selling iPhone 7 on Sept 17 https://t.co/VPSia0593C

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— Anis Asghar (@anis63) September 14, 2016

This guy started queuing outside the New York store two weeks before it went on sale

First guy came Aug. 25. Line-sitter said he got paid $3,400 for a week …

— Harvard Zhang (@harvardzhang) September 10, 2016

They are queuing outside the store in San Fransisco as well

People are in the queue for the San Francisco Apple Store already! pic.twitter.com/QywTRSkoZJ

— Rachel Weber (@therachelweber) September 13, 2016

This is the particularly cool video that Apple released for the new iPhone