How A Creator Is Making Dubai Her Regional Launch Pad For Her Hair Care Brand
How A Creator Is Making Dubai Her Regional Launch Pad For Her Hair Care Brand
Erim Kaur is the CEO and Founder of ByErim, an award-winning, luxury hair and beard care brand based and manufactured in the UK – 100% natural, vegan, cruelty-free, and sustainably designed.
Erim’s journey commenced at the age of 8 when she lost her mother to cancer.
During this challenging period, she witnessed her mother lose her beautiful, long hair. Erim’s mother held a profound influence in her life, making her passing all the more impactful.