How A Creator Is Making Dubai Her Regional Launch Pad For Her Hair Care Brand

Anika Eliz Baby

How A Creator Is Making Dubai Her Regional Launch Pad For Her Hair Care Brand

Erim Kaur is the CEO and Founder of ByErim, an award-winning, luxury hair and beard care brand based and manufactured in the UK – 100% natural, vegan, cruelty-free, and sustainably designed.

Erim’s journey commenced at the age of 8 when she lost her mother to cancer.

During this challenging period, she witnessed her mother lose her beautiful, long hair. Erim’s mother held a profound influence in her life, making her passing all the more impactful.

Listen to the full story with the links below or subscribe to Smashi to watch.

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