A 2,500 Square Foot Space At The Dubai Mall Is ALL For The New Jordan Store
It’s the talk of the town, the new Jordan Brand has set up the largest concept store at the world’s largest mall, The Dubai Mall.
If you’ve been scrolling through Instagram this week, you may have noticed that few of your fave influencers have been gifted beautifully-painted basketballs – now we know that those were created by artist Jason Seife, to pay homage to the Middle East.
Fans of the Jordan brand- GET ready, the store is sensory haven at its finest
Image Credits: Instagram @jordandubaimall & Twitter @nicekicks
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Influencers have shared videos of cool PR boxes showcasing intricately-painted Jordan basketballs
…and they look oh-so beauts!
Syrian-American artist Jason Seife painted the reinvented ornate Persian rugs onto the basketballs in collaboration with Jordan to pay homage to the new Middle Eastern home of the brand.
On their official Instagram account, the brand stated that the collaboration with Jason meant that they were “able to create a memorable print that employs his craft and represents the Middle East.”
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Jordan at The Dubai Mall officially opened to the public on July 15
So yes, you may now go check it out.
The Dubai store has ALL the latest Jordan Brand shoes and apparel styles, as well as cool new digital features (hello, future!) like in-store pickup, with plenty of space curated with art from different artists, AND more.
Twitter user @Vader_g1 already got to see the place for himself, and of course, snapped up this photo of the kicks.
Sitting at New Jordan store in Dubai pic.twitter.com/K6eGvophrJ
— divided (@Vader_G1) July 15, 2021
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