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RTA Has Set Up A Wonderful New Initiative To Honour Cab Drivers
How many times do you think RTA cabbies hear people referring to them as “Sir,” “Brother,” or sometimes receive barely a hello?
Well, the Roads and Transport Authority or the RTA has come up with a cool initiative to tackle this anonymity with the #WhosYourCabbie campaign.
Yep, so say goodbye to the bland word ‘taxi’ that’s written on top of the car as the signage has been changed to the name of whoever is driving the cab.
Isn’t that awesome?
RTA announced the launch of the initiative on Friday, with the statement that honours every cab driver in the UAE.
In the video, cabbies talk about how they’re usually asked about the weather, Dubai, and many other things- except their names. Personalising taxi rides will switch up the overall experience for both the driver and the passenger.
To the heroes who are with us in every journey, the heroes who kept #Dubai moving in the toughest times, and the heroes who add life to our streets every day; we’re proud of you, we know you, and we appreciate all that you do. pic.twitter.com/2CApCDkh2d
— RTA (@rta_dubai) April 15, 2021
After all, these are our heroes and friends!
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