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A new FIFA World Cup promotion is coming off a little bit sexist, with its promises of a ‘WAGS area’ for the World Cup.
It says ‘footie is not just for the boys’, with offerings of a special females’ area during World Cup matches.
It also refers to women as ‘worldies’ which one savvy twitter user pointed out – is a ‘world class goal’ meaning referring to someone attractive.
Football term. A ‘worldie’ is a sensational goal i.e. world class. Hence, used towards a person, someone outrageously attractive.
— Daniel (@danielmarcevans) June 11, 2018
But the email blasts continue to be distributed.
I’ve called them out before on a similar ad for Valentine’s Day… Something about “give your wife a break from the housework and take her out for dinner” ???????????? https://t.co/wrg3DRWTaP
— Milli Midwood (@millimidwood) June 11, 2018
Ugh! How reductive. Another place to avoid if they think that’s okay.
— Keren Bobker (@FinancialUAE) June 11, 2018
Got the email. Rolled me eyes. Tried to unsubscribe. Again.
— Dawn Metcalfe (@DawnPDSi) June 11, 2018
Tweet your thoughts, @LovinDubai
Minimum custom amount to enter is AED 2
By donating, you agree to the Privacy Policy and Terms of Service