The Middle East’s Biggest 3-Day Fitness And Wellness Extravaganza Is Back!


Dubai is gearing up for the fitness and wellness extravaganza of the year, and it’s going to be faaaab! The dynamic trio of Dubai Muscle Show, Dubai Active, and Dubai Active Industry, in collab with Dubai Sports Council, is making a thunderous return this November. Get ready to immerse yourself in the most epic gathering of fitness pros, live events, and pulse-pounding competitions.

Dubai Active welcomes their biggest headliner lineup yet, including superstar trainers Kayla Itsines, Krissy Cela, and Kelsey Wells, along with renowned personal trainer James Smith and podcaster Chris Williamson. It’s an event of epic proportions!

You can join 600 athletes and fitness influencers, attend motivational talks, and meet the industry’s biggest names. Plus, witness thrilling competitions, including the Dubai Muscle Classic and WODXB Functional Fitness.

Don’t miss back-to-back fitness classes, business seminars, and free sample giveaways


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Tom Reece, Marketing Director at IEG Events, is thrilled about this year’s edition, promising more inspo and collabs! This event keeps getting bigger and better…

Event Highlights for the Dubai Muscle Show:

  • Chris Bumstead, four-time Mr. Olympia Champion
  • Latest supplements, apparel, and equipment
  • Dubai Muscle Talks Stage for Q&A sessions
  • Over 600 competitors in the Dubai Muscle Classic
  • New products and fitness equipment

Event Highlights for Dubai Active:

  • Workout and meet celebrity trainers Kayla Itsines, Krissy Cela, and Kelsey Wells
  • Evening performance with James Smith and podcaster Chris Williamson
  • Back-to-back workouts, freebies, and inspirational talks
  • Cutting-edge Functional Fitness Competition, WODXB
  • Witness electrifying Boxing, MMA, Calisthenics and more

Event Highlights for the Dubai Active Industry:

  • Over 150 leading fitness and wellness B2B brands
  • All new CEO Forum for industry giants featuring Gymshark
  • Unparalleled networking opportunities
  • Leading brands like Self Esteem Brands, Myzone and Active IQ
  • Upskilling for fitness coaches and trainers

Mark your calendars for November 24th to November 26th – it’s fitness time!

All the hot deets:

Dates? Friday, November 24, to Sunday, November 26, 2023

Location? World Trade Centre, Dubai

Timings? 10am – 19pm

Tickets now start from AED 50

Don’t miss the fitness event of the year!


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