Social media superstars pitted against each other, cryptocurrencies, and a sporting game – it is all coming together.

The UAE is hosting its first-ever influencer combat event ‘Social Knockout’

The event will feature Dubai’s young businessman and influencer Rashed Saif Belhasa (also known as Money Kicks), who will be making his amateur boxing debut alongside international YouTube star Adam Saleh, in his boxing debut.

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And important additional details have been revealed.

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Rashed will take on Anas Elshayib, another major Arab influencer with over two million subscribers

 

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A post shared by أنس الشايب – ANAS ALSHAYB (@anas_alshayb)

Social Knockout, organized by TK Fight Nights, is the first-ever influencer boxing match to take place in the region and will take place COMPLETELY through cryptocurrency transactions.

This will be the inaugural combat event and will consist of as many as ten exhibition fights.

https://twitter.com/nikichain/status/1410819755557142536

And it is also going to have a collection of world-renowned musical artists coming to perform at the event!