Shah Rukh Khan is in Dubai.

Nope, he’s not here to film another Bollywood movie like Happy New Year nor is he here on a family holiday. It’s for a project with Dubai Tourism.

The actor will be shooting a series of short videos for the department. We hear it’s a year-long campaign. When the series goes public on all Dubai Tourism channels next month, you’ll be able to see the Bollywood superstar’s unique adventures in the city. 

Here’s what he has to say:

Read: Abu Dhabi Tourism Has Just Made Things Interesting With This Amazing Movie Like Campaign.

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