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DUBAI WORKS: A Crisis Like COVID-19 Could Shape Your Company For The Better

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LISTEN: Ben Pullen on Dubai Works podcast on how the current crisis has changed the face of Generation E

What do you do when your business is run almost solely on physical events and the world stops turning?

Make it totally digital of course.

Dubai-based entrepreneur Ben Pullen is Co-Founder & CEO of Generation E, a company intent on creating a world driven by sustainable mobility joined SMASHI TV, the first live streaming business channel for the Arab world to talk about how a shift in strategy helped conquer the current challenges.

Generation E was hosting a leading industry event at the end of March and took a tough decision for any company with a strong foothold in events, they pivoted. And with just two weeks to readjust, Smarter Mobility World LIVE went digital.

Many now face a similar test, and how you adapt now will shape the future of your company.

LISTEN: Ben Pullen on Dubai Works podcast on how the current crisis has changed the face of Generation E

Entrepreneurship and problem-solving at challenging times

“That’s one thing COVID-19 is forcing us to do, is to focus more on the area that we KNEW was important but we kept getting distracted from what is our core business” – Ben Pullen, CEO of Generation E

Ben was in uni during the 2008 recession, where the answer to a slowdown was entrepreneurship and problem-solving.

Kickstarting his own journey, which is focused on mobility, sustainability and growth, Ben helped launch the first Electric Vehicle road trips in the UAE and South Africa, and Generation E has been trendsetting and finding solutions for mobility since ever since.

The podcasts talks about the road to success for Generation E and the pivotal and unexpected changes that have shaped the company.

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