CNN Just Featured Fade Fit Kids As A Start-Up Story You Should Be Following


CNN is a globally recognised news and media brand with a popular video segment covering topical stories.

‘Follow That Startup’ covers exceptional startups on an international level and just shared the story of a young Dubai company that’s turning the kid’s snack industry on its head.

Why? Because it answered the demands of parents here in Dubai.

Fade Fit Kids snacks are the brainchild of Kris Fade, who speaks to an audience of more than one million every day on Virgin Radio. On air, he discussed an issue so many parents face; there simply wasn’t a good value, healthy kids snack on the market.

In 2018, Kris, along with his daughters Noushi and Kikki changed all that

Follow the story here.

Kris Fade found a unique solution to creating a work-life balance

Balancing a busy radio career, fatherhood and a new startup is no easy task, however, his daughters have been involved in every step of the process since the inception of the business. And if they choose to, this is a business they can take over one day. Kris is also confident about positive future developments of the company thanks to his in-house taste testers!

Fade Fit Kids snacks are healthy and affordable and made with no added sugar, no preservatives and no peanuts. And there’s more to come… Kris revealed the brand is currently working on multi-vitamins… Watch this space!

Fade Fit Kids dubbed by CNN as the ‘family business with the goal of going global’

Always amazing to see local Dubai business celebrated on an international stage.


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