On another episode of the newly launched Smashi Daily Business Show, we spoke to the co-founder of the region’s favourite apparel group: Brands For Less Group!

One line that particularly stands out where Toufic Kreidieh announces loud and bold:

Dubai always keeps on reinventing itself as a city. It’s an amazing example and I believe it should be studied in universities as a business case.

He goes on to explain why he believes in the idea of Dubai as an oasis of security, peace, and happiness! His simple trick for making money? Back the UAE!

But don’t take my word for it, check out the complete interview on Smashi TV

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