Beauty campaigns are a dime a dozen, but one 2019 campaign is going viral on social for going against the grain and marking a clear distinction between itself and the norm.

Why? Because it features real women (hurrah!) who were chosen for their deeper story, NOT their looks.

Multiple videos for a campaign for Dove are making noise on social, short snippets and clips from a larger campaign have been shared from a concept where the brand did not meet the women pre-shoot. The fearless ladies were simply chosen based on the story they were willing to share, a point which highlights the purpose of the campaign; real beauty runs deeper and it doesn’t stop at the surface.

Women faced their fears, shared their stories and took part in this empowering campaign

“5 years ago, I had a transplant. I was nervous about showing my scars, but it was empowering.” – Simone

The women documented their journey as part of the process

It’s the consistent reinforcement of this message that will help raise self-esteem

Shout out to Dove and all brands using social media for positive reinforcement. We are at a pivotal time, social media dominates and brands must now consider the powerful effect their campaigns have on millions of social media users.

Follow Dove for good; you can meet the women who have amazing stories to share.

Support a product that works in two ways: on AND beneath the skin’s surface