Meet The Man Fighting Pointless Social Media Content One Video At A Time

Anika Eliz Baby

Common sense is not too common these days…and that’s why this no-nonsense content creator has racked up a massive following of over 79.3M on Instagram and 159.9M on TikTok.

Khaby Lame is a viral sensation known for his videos that call out the vast mountain of pointless social media content  out there

He combats them using a generous dash of humour and common sense! The Hashtag #learnwithKhaby really puts it all into perspective.


Khaby’s content stands out through his ability to use wit as he throws shade on a video

The Senegalese man really points out the obvious route in every situation. Using satire, he also demonstrates how social media sometimes sells us pretty pointless inventions that we don’t need.

It’s no wonder that he became viral in a very short period. He began making these TikToks after losing his job in a northern Italian factory during the COVID-19 pandemic.

Started from the bottom and he’s here- A true inspiration!


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A post shared by Khaby Lame (@khaby00)

Khaby was also repped by Dubai-based talent agency Humanagement when he came to shoot an ad for Boss

HuManagement has now been badged TikTok Creative Marketing Partner with a speciality in Creator Marketing.

Through this partnership, Humanagement clients will be able to access all that the TikTok Creator Marketplace – the official platform for brand and creator collaborations on TikTok – has to offer. Brands can tap into TikTok’s first-party insights on audience demographics, growth trends, best-performing videos, and much more to identify the right creators.

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