The Amazon/Souq acquisition took place back in 2017 but until now there has been no inkling Amazon was bringing its recognisable interface to the UAE market.

Until now.

The $580 million takeover wasn’t noticeable to users in the region until the beginning of 2019, when sellers were alerted by Souq.com that the seller side was merging.

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Souq.com is very much active, but Dubai residents are reporting changes

Omar Kassim tweeted a message which points to the websites finally merging

It begins pic.twitter.com/RUbYvGtRKj

— Omar Kassim (@okassim) February 27, 2019

‘Your new Amazon sellar account is ready’

Souq.com accounts are being slowly being migrated to Amazon accounts

@okassim pic.twitter.com/gFT25fH4hB

— Zubair Rahman (@zubair_rahman92) February 27, 2019

Souq was founded in 2005 and became the largest e-Commerce platform in the Middle East

The acquisition cost Amazon $580 million and for two years, the recognisable blue logo continued to dominate Souq.com. But from recent updates, it looks like Amazon may soon complete a full takeover of the Souq.com site.

Waving goodbye to an old friend like