The Step Conference is happening in Dubai right now at Dubai Internet City.

With talks from industry heavies across various sectors, ears were pricking when Facebook’s global marketing chief took the the stage.

The social media and networking group has been in the press over the Cambridge Analytica scandal, after Cambridge Analytica, a British political consulting firm hit the press for acquiring user information of 50 million Facebook users and breaching Facebook’s terms of service, Facebook did little to penalise the company at the time.

Mark D’Arcy, VP of Creative Shop and Chief Creative Officer of Facebook, responds to the Cambridge Analytica crisis in Dubai

In the short footage Facebook Creative Officer D’Arcy admits mistakes and states the entire company is focused on protecting the data of those using Facebook services. Facebook takes ‘absolute ownership and responsibility’ and the ‘seriousness of the event cannot be overstated’.

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Read: 5 Reasons This Year’s Step Conference Is The Best One Yet