This Is Why You’re Seeing Sugar Stubs That Look Like Cigarettes At Dubai Coffee Shops

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Is sugar the overlooked villain that’s destroying your health?

While cigarettes are clearly labelled to display their harmful effects, sugar is packaged in bright colourful packets and the negative effects are rarely highlighted…

But this new campaign by Aster Clinics, a speciality health care clinic and medical care clinic in the UAE aims to focus on the adverse effects of sugar…

The World Health Organisation estimate 3.8 million deaths due to sugar related conditions in three years

Between 2012 and 2015, the WHO estimated 3.8 million deaths due to due to diabetes, high glucose levels and other sugar-related conditions.

And if your sugar packet resembles a cigarette, it will make you think…is this sweetener worth it? The campaign asks people to #stubsugar and you’ll find the new sachets across popular coffee shops in Dubai.

You’ll see normal sugar packets replaced with these…

‘Sugar is the new tobacco’

And the clever campaign might make you reconsider adding the sweetener to your drink

And you can even get yourself a free diabetes check up

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