The Beef Continues: Another ‘RONALDOUGH’ Joins The Mix

ByCasey Fitzgerald

The beef continues!

It started when Cristiano Ronaldo was drafted as a rep for Talabat, a huge score for the regional delivery company. And other brands were quick to capitalise on the hype and media attention. Soon after, Careem jumped in, announcing in a Twitter post that they were ‘Coming Quiker’, and now good food ecosystem Locale has entered the tackle, announcing:’The Real RONALDOUGH’ will be delivering your food in good time!

‘Coming Safer’ Locale have entered the mess with the ultimate shade

Meet the ‘real’ Ronaldough

Ronnie is one of Local’s awesome delivery drivers and also, their new brand ambassador!

“At Locale, our brand ambassadors meet with our customers on a daily basis, one delivery at a time and behind every delicious meal we make and deliver, is a beautiful person with a story you should know”.

Ronnie may not have millions of followers or be a celeb, BUT he can deliver Freedom Pizza in 23min… safely!

To front the safe-delivery campaign, UAE’s first foodpreneur community has drafted in their driver Ronnie as ambassador. He will deliver your food in 23 minutes SAFELY, which has always been Locale’s number one priority, ‘because no delivery is worth anyone’s life’.

Locale manages fast delivery as it works directly with a small number of homegrown restaurant concepts. Unlike other companies, the drivers work directly for Locale and they are not incentivized to make more deliveries. In fact, they are incentivised to grow within the company… Many of the store managers actually started their careers as delivery drivers.