Dubai is a land of opportunities.

It is a place where people are known to go with their gut and do what they want and perhaps that’s
why we have such incredible and unique stuff happening here all the time. And it’s not just those
around you that we’re referring to. We’re pretty sure you’ve experienced that feeling too when you
decided to leave your job and start your own business or challenge your physical strength and sign
up for a triathlon. 

If you have such stories to share, MINI is giving you a platform

To celebrate the launch of its new Clubman, it has created the #GoWithYourGut campaign for the region.

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This is what it is…

A really simple competition where you share your ‘gut’ stories on MINI’s microsite to win a Clubman
for one month.

What are these stories?

They are moments where you haven’t given a damn about anything and done exactly what you
wanted to. You’ve gone with that feeling in your stomach which encourages you to take the risk
because it will be worth it. Upload such stories via a short video, photo or text on www.mini-me.com/gowithyourgut. 

What happens next?

Get your friends to ‘like’ your story by sharing it on your social channels using #GoWithYourGut
and mentioning MINI Middle East’s social handles. These are @MINI.MiddleEast for Facebook
and @mini_middleeast for Instagram and Twitter.

The more likes it has, the higher the chances of the judges selecting your entry (provided they
enjoyed the story too). Three will be chosen each week and told in detail on the microsite and
across social media. Eventually, one winner will be chosen from these shortlisted entries.

Looking for inspiration?

Check out how MINI’s Go With Your Gut ambassadors Izzy Bidi and Ammar Kalo decided to follow
the voice inside them and do as they wanted to.