H.H. Sheikha Hind bint Maktoum bin Juma Al Maktoum has exemplified giving and loyalty as a steadfast partner to H.H. Sheikh Mohammed bin Rashid Al Maktoum. Her influential role in society and dedication to humanitarian efforts have made her a paradigm of goodness and compassion. Sheikha Hind has championed family, motherhood, and children through impactful initiatives while advancing the empowerment of Emirati and Arab women.

• In January 2024, she directed the launch of the Dubai Weddings programme to assist citizens in planning their weddings, alleviate financial burdens, and promote family cohesion and stability. In its first year, the programme achieved significant outcomes. By the end of 2024, 344 weddings had been facilitated through the programme, accounting for 28.3% of all citizen weddings in Dubai. The initiative also contributed to a 10.1% increase in the number of citizen weddings compared to 2023. Further, the ‘Start it Right’ awareness and guidance programme supported 1,013 individuals, while 208 beneficiaries received financial assistance.
• Sheikha Hind also sponsors mass weddings, a national initiative that promotes authentic values, reduces marriage expenses, and fosters stable, cohesive families.

Sheikha Hind has received numerous awards and honours for her distinguished efforts and initiatives.

• The Arab First Lady Award for supporting women’s causes and humanitarian work in 2006
• Golden Humanitarian Personality award that forms part of the Watani Al Emarat Humanitarian Work Award in 2013
• The Lifetime Achievement Award of the Arab Women Awards programme in the UAE in 2014.
• She was also honoured with the Distinguished Quran Personality Award in the first edition of the Sheikha Fatima bint Mubarak International Holy Quran Competition in 2016, and the Arab Woman Award for Humanitarian Action in 2020.
• Her Highness was also named the Islamic Personality of the Year at the 27th Dubai International Holy Quran Award ceremony in 2024.

Through her initiatives, Sheikha Hind bint Maktoum has set an example for humanitarian and charitable work.

• She sponsors the Sheikha Hind bint Maktoum Holy Quran Competition, one of the most important Quranic competitions that form part of the Dubai International Holy Quran Award.
• Sheikha Hind bint Maktoum actively supports the Sheikh Rashid bin Mohammed Al Maktoum Holy Quran Competition for school students in Dubai and has overseen the launch of the Dubai Holy Quran Radio. She has facilitated the printing and distribution of hundreds of thousands of Quran copies and sponsored the construction of numerous mosques.
• Each year, she covers Hajj expenses for those in need, both within the UAE and abroad.

She also extends her generous support to the initiatives of the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment.

• She played a key role in the success of the ‘10 Million Meals’ campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum during the Holy Month of Ramadan in 2020, to provide food assistance to individuals and families affected by the COVID-19 pandemic across the UAE. The campaign surpassed its target, achieving record contributions and distributing over 15.3 million meals.
• Sheikha Hind bint Maktoum also played a significant role in the success of the ‘1 Billion Meals’ campaign, launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum during the Holy Month of Ramadan in 2021. The largest food donation initiative in the region, the campaign aimed to provide one billion meals to those in need across 50 countries worldwide.
• H.H. Sheikha Hind bint Maktoum also played a pivotal role in the establishment of the UAE Food Bank in 2017, under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives. The initiative collects surplus food from hotels, restaurants, and farms and distributes it to those in need inside and outside the country. Since its inception, the UAE Food Bank has distributed more than 95 million meals until 2024.

Sheikha Hind bint Maktoum is deeply committed to advancing women’s participation in sports through initiatives.

• She sponsors the Sheikha Hind Women’s Sports Tournament, featuring both individual and team events, with the goal of promoting sports among women and fostering a healthy, active lifestyle.

The ‘Thank You Sheikha Hind’ campaign embodies the deep love and gratitude of the Emirati people for Sheikha Hind bint Maktoum. It honours her generosity and inspiring contributions to society, recognising her constant efforts to support families, women, and children, as well as her dedication to humanitarian and charitable endeavours. The campaign also highlights her commitment to serving the Holy Quran and fostering a culture of tolerance and peaceful coexistence.