Coby Persin is a serial prankster. Think Aston Kutcher. In this video, he borrowed his friends UBER for a day. His friend Aya usually drives a toyota Priva, so when customers booked the UBER they were on the look out for a Toyota only to be picked up in the Bugatti Veryon.

All day new passengers are picked up and none of them can believe it. He doesn’t hold back on showing the full capability of the supercar either. The video has been viewed almost 2m times on YouTube. Not a bad piece of marketing for UBER or Bugatti! 

The reaction to the video on Twitter is as to be expected

Getting A Bugatti Veyron Uber Would Be The Best Day Ever: We would just about faint if our Uber car was a Veyron. https://t.co/Yb1J9F9Z69

— CarBuzz (@CarBuzzcom) May 20, 2016

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Ever seen an Uber driver pick you up in a Bugatti? https://t.co/3NKWQASCIc

— peregocars (@peregocars) May 19, 2016

I love how Dubai in general loves to promote publicity stunts.

Picking Up Uber Riders In A Bugatti! https://t.co/UJj10WeLUh via @YouTube

— Alt. (@1337Mo) May 17, 2016

Picking up uber ride in a Bugatti totally insane

— Imran (@itsnarmi) May 19, 2016

Did Persin get the idea from this guy?

If I was rich id dead buy a Bugatti and register as an Uber driving and surprise people lol

— LadiesLoveLongHair (@twin4lifeha) May 15, 2016