adidas Puts A Frame On What The Future Of Sports Looks Like For Gen Z
adidas are ABSOLUTE legends and they prove this time and time again with their out-of-the-box campaigns that always sit at the forefront of empowerment and inclusivity.
The brand is no stranger to supporting new talent and their latest film shot at the emirate’s cultural landmark, Dubai Frame features football icon Zinedine Zidane and rising Emirati football player Nouf Al Anzi!
Seriously Dubai, this is one to watch!
Catch Zidane and Nouf, at either side of the landmark, showcasing their drip skills while passing a football into the iconic Dubai Frame during this 45-second clip.
The Dubai Frame perfectly encapsulates the stunning views of Old Dubai on one side and new Dubai on the other
The masterminds behind the video concept are showcasing the frame as a “symbolical bridge” connecting one of the greatest players in football history, Zidane, with the next generation of athletes, Nouf as the two come together through the beautiful game.
An iconic film with an iconic message! The film will not just nudge but full-on catapult the next-gen of athletes to embark on their journey to greatness, highlighting the magic of sport and what it can enable us to do on and off the pitch.
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